Google Analytics has been the go-to tool for website owners to track their website’s performance and gather insights into their audience’s behavior for years. Google Analytics 4 (GA4) is the newest version of Google Analytics, which offers advanced features and a new data model that makes it easier to gain insights into user behavior. Migrating a WordPress site from Google Universal Analytics to GA4 is an essential task that website owners should complete before the July 2023 deadline. In this article, we will discuss the importance of migrating a WordPress site from Google Universal Analytics to GA4 and the steps involved in the migration process.
